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Als Amazon-Partner verdiene ich an qualifizierten Verkäufen. Little Budget erhält eine Provision für alle Einkäufe, die über unsere Amazon-Links getätigt werden.
Rezension (5)
growing revenue with price and brand
Winning the Profit Game reveals the key to success: pricing, integrated with brand management, cost management, and product development.
Using price to communicate with customers
The different dimensions of price can be used as a language to communicate messages about your product to your customers..
Insightful!
Re-engineering, downsizing TQM, CRM - you've seen them all.
Newspaper and Electronic press comments on this book
Readers might find the the March 15, 2004 reviews of this book in the Miami Herald and the Ft.
Maybe the best book yet on pricing and branding
In fact I was surprised at how good it really was.