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Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon
Rezension (9)
27 Mai 2013REPETITIOUS
The first part of the book is informative then it get s VERY repetitious.
3 Juli 2006The Story of Hello Kitty
If you are a Hello Kitty fan you might want to know more about how it all got started.
20 April 2005Not in depth enough and no really unifying thread
I think the authors were writing this to be used as a textbook for a business class.
9 Januar 2005Great concept - poorly written.
I am a huge fan of the Sanrio company and everything it creates and I received this book for Christmas.
26 September 2004comprehensive... almost
This book was recommended by a friend who has extensive experience in the consumer goods industry.
12 April 2004HELLO KITTY
It?
26 März 2004Strong introduction, Weak follow-up
In one of the only books I've ever found attacking directly at the marketing and history of Sanrio without the usage of the cute Sanrio graphics, Belson and Bremmer give more than enough information about the roots of Sanrio, the lines, some of the reasoning for the purchasing, but miss in several other areas.
29 Januar 2004A must read for any hello kitty lover
Im a huge hello kitty fan.
14 Januar 2004Corporate Culture of Cute
The book is an interesting account of Kitty's evolution into one of the world's most recognized characters alongside Snoopy and Mickey Mouse -- and of Sanrio, the company that made billions on it.